Jennifer Cabrera - Portfolio

Marketing

Mporio

Mporio website

Fall 2024

As the Creative Director of Marist Italy Mporio Merchandise, I created the Fall 2024 campaign Hot Off the Press, inspired by themes of newspaper, print, and paparazzi. I designed a branded promotional newspaper, executed Mporio's first-ever pop-up shop, and directed the campaign photoshoot. The campaign launched three new products: the Baby and Relaxed Tee, Rugby Shirts, and a Zip-up hoodie.

Mporio

Spring 2025

I created the Spring 2025 Campaign "Dear Frankie" surrounding themes of souvenirs, travel, and wiritng postcards to Frankie, the Marist University mascot in Poughkeepsie, NY. It featured products such as four new postcard and sticker designs, and campaign elements such as a short launch film, "Dear Frankie" that I wrote, social media content, and a pop-up shop.

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Soap! Periodica

Soap! website

This semester, I joined the team of Soap! Periodica, a student-run non-profit art and literary magazine aimed at amplifying young artists and themed around a different scent for each semester's issue. I co-designed the magazine's layout, created promotional material for social media, and am a featured artist for this semester's issue: Mint!

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Soap Cover
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Copyright - Jennifer Cabrera 2025